Visit Greater Palm Springs

Greater Palm Springs is nine distinct cities, each with its own character, none of them quite matching the postcard image most travelers carry around. The destination wanted to break out of the wellness-and-pools cliché and reach a younger, more curious audience without losing the magic that makes the place worth visiting in the first place. They gave us a long creative leash and a clear ambition: make it feel unequivocally Greater Palm Springs.

We threw out the hosted travel show format entirely. No personality leading the audience or telling viewers what to feel. Instead, we built an episodic series that immersed the viewer directly inside the experiences: hot air balloons over the desert at dawn, sound baths in a pool, off-grid hiking trails, and curated chef collaborations. The destination became the character.

Pre-production took weeks of conversations with local operators, hotels, and artists across all nine cities. We wrote, directed, and produced every episode in-house. Seven shoot days, nine cities, and a wealth of photo and video content delivered to the client. We conceived, wrote, and built this series to feel more like genuine discovery of the destination, and less like traditional advertising.

The series swept the regional Addy Awards, winning three Gold awards, including Best Overall, Best Streaming Content, and Best Cinematography, and took home the coveted Best of Show award. More importantly, it became a creative platform that the destination could build on for years to come.