The work, and how it got made.

For What It's Worth | CrossFit Games Shoe Launch

A campaign-in-a-day for TYR's first competitive training shoe, built to launch on the opening morning of the CrossFit Games.

You Were MADE for This | Brand Athlete Campaign

A spot built around collegiate athletes at the start of the NIL era, when student-athletes could finally tell their own stories, on their own terms, without a parent brand standing in front of them.

Gun Violence PSA | Independent Project partnered by Kodak

A short PSA film about the cost of inaction on school gun violence, written and directed in response to becoming a parent. Made without a budget, on donated film, gear, and talent, because the people involved believed it needed to exist.

Escapes | Original Branded Content Series

An Addy award-winning, original episodic series created to help reposition Greater Palm Springs as a modern bucket-list destination. Told without a host and aimed to introduce the destination as the main character.